Per Linden

Founder & Chairman

SCANDIC FOODS

Scandic Foods Asia adopts a strategic three-pronged distribution approach in China. Initially focusing on about 400 high-end retail stores and hypermarkets, we prioritize exclusivity with limited volume offerings, contributing to our solid industry reputation.

Our secondary distribution channel involves a network of 100 regional distributors, reaching around 10,000 stores across China. Simultaneously, we leverage China's e-commerce infrastructure, aiming for 50% of sales through online platforms.

Rather than targeting local supermarkets, we prioritize local production for success, focusing on the approximately 100 million wealthiest Chinese consumers. This market segment represents one of the most exciting developments for Scandic Foods Asia.

NORDIC HUB

Nordic Hub China, initially a showroom for Scandic Foods Asia, now serves as a separate B2B platform for Nordic food and lifestyle products in China. Located strategically in Shanghai, it offers a 550 m2 showroom, acting as a convenient meeting point for distributors nationwide.

Nordic Hub China, a trading and service platform, introduces Nordic lifestyle products to China. Providing a first market presence, a permanent showroom, and a meeting place, it facilitates brand initiation and test marketing, benefiting from an existing network of over 1000 retailers and distributors across China.